June 29, 2022

Again in mid-March, Harley’s new LiveWire brainchild – a middleweight Avenue Tracker going by the title ‘Del Mar’ – was debuted in a 100-unit batch of ‘Launch Version’ machines. A scant 18 minutes later and the whole batch offered out, blowing the minds of anyone (me) watching the antics in real-time – which begs the next query.

Did Harley simply capitalize on a distinct segment market with a pent-up demand for accessible, inexpensive, high quality, zero-emission scoots? 

Let’s have a look at the main points.

The Del Mar is presently obtainable on Harley’s official LiveWire webpage for an MSRP of $17,699 USD. That is adjoining to LiveWire’s authentic electrical machine, ‘The One,’ which is up for grabs “Beginning at $22,799 USD,” and for which Prime Velocity particulars the gross sales figures of the 12 months it debuted; a measly 371 items. 

The Harley-Davidson LiveWire Del Mar.

Based mostly on this data alone (and the pace with which the Launch Version fleet left the constructing), the value will need to have been good for the worth of the Del Mar (that’s, in fact, with out speaking in regards to the specs of the Del Mar: A quite lacklustre 100 miles of vary, punted ahead by the web site’s assure of torque carrying the 400-lb bike to ‘0-60 in 3.5 Seconds or Higher’).

The Harley-Davidson LiveWire Del Mar.

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RGNT Sports Extended (SE) Motorcycles. Photo courtesy of RGNT.

This goes in tandem with the phrases of H-D’s CEO Jochen Zeitz, whose present efforts are “grounded in enhancing the desirability of our model and defending the worth of [H-D’s] iconic merchandise.” 

Backside line, a machine that’s nimbler about leaving the manufacturing facility flooring will likely be higher about promoting for the corporate – particularly whether it is an adrenaline-saturated Flat Observe historical past consultant, impressed by the previous and gunning for a zero-emission future. 

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The Harley-Davidson LiveWire Del Mar.

Keep tuned right here for updates, drop a remark letting us know what you assume, and as ever – keep protected on the twisties. 

*Media sourced from H-D’s official LiveWire webpage, in addition to Recreation Information 24, AutoEvolution, CycleWorld, The Verge and Rider Journal*