Can-Am which makes three-wheeler “roadster” Spyder and Ryker bikes has been aiming its product and promotions towards girls over the previous few years.
One of many tangible outcomes is that greater than 38% of their entry stage three-wheeled Can-Am Ryker house owners are feminine.
It’s about double the variety of girls who journey within the USA and about 3 times the feminine involvement in motorcycling in locations similar to Australia and Europe.
Can-Am’s success is the envy of different motorbike firms that are regularly releasing they need to be concentrating on the forgotten half of the inhabitants.
Other than the truth that their three-wheelers are thought-about simpler and safer to journey than two-wheeled bikes, a big half comes right down to their particular technique to focus on girls referred to as the Ladies of On-Street (WOOR). It’s a world initiative, however largely focusses on North America.
This previous yr, WOOR supported 12 distinct causes, together with organised rides and rallies for girls, a girls’s motorbike competition, female-focused charities, and different initiatives that assist girls who like to journey.
Not solely has feminine possession of Spyders and Rykers elevated, nevertheless it has additionally garnered the corporate practically 20 awards from native and world organisations for inclusivity and training.
Amongst them is recognition from the ANA Multicultural Excellence Awards, which celebrates the yr’s finest multicultural promoting campaigns.
Different honours embody:
Can-Am On-Street International Advertising Director Martin Ethier is understandably “thrilled”.
Ladies of On-Street lead Evelyne Plante says WOOR supplies recommendation, assist and inspiration for each other day by day to assist girls overcome the boundaries that forestall them from experiencing the ability of driving.
“There may be nonetheless an extended solution to go for girls within the motorbike business, however we’re proud to be making a profound influence and produce change whereas inspiring others,” she says.
“In 2022, we’re excited for extra female-driven alternatives to return to fruition to proceed our mission. We will likely be working onerous to globalise this system, contain extra of our Can-Am sellers and additional join the members of our group, each on-line and offline.”
To seek out out extra about Can-Am On-Street go to www.CanAmOnRoad.com, or be part of the Ladies of On-Street Fb Group.